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Blog: SaaS link building strategy
Nine pieces on SaaS link building strategy — which tactics still earn their cost, what actually gets cited, how the arrival of answer engines changed the calculation, and the cheapest lever most companies have never pulled.
SaaS link building strategies that still earn their cost
Eight strategies ranked by return per pound spent, with the stage of company each suits and the specific conditions under which each stops working. Includes the two we no longer recommend at all.
Strategy · 13 min
How to get high-quality backlinks (without buying them badly)
What "high quality" resolves to when you define it precisely: five measurable attributes, the six routes that reliably produce links meeting them, and why the cheapest route is usually the one nobody runs.
Strategy · 12 min
Linkable assets for SaaS: what actually gets cited
Seven asset types, ranked by observed citation rate. How to choose one from evidence rather than instinct, and the test that predicts whether an asset will earn links before you build it.
Assets · 12 min
Digital PR for SaaS companies
How to find a story inside your product data, what makes a finding citable rather than promotional, and the pitch structure that gets a reply from a journalist on deadline.
Digital PR · 13 min
Link building for product-led growth companies
PLG changes what you should be ranking and therefore what you should be linking to. Why the free tool, the template gallery and the integration directory matter more here than the pricing page.
Strategy · 11 min
Link building and AI search: what actually changed
Answer engines do not run PageRank, and links still matter — indirectly, through the corpus of sources models treat as reliable. What that means for which placements to buy and which metrics to stop reporting.
Analysis · 12 min
Why link building still matters for SaaS specifically
The structural reason: SaaS SERPs are comparison-driven and owned by publishers. A category page cannot outrank four competitors on content quality alone, and here is why that is a link problem rather than a writing problem.
Fundamentals · 11 min
SaaS link building examples worth studying
Six patterns observed repeatedly in the wild, described so you can identify and adapt them. What each one cost in effort, what it produced, and the version of it that no longer works.
Examples · 13 min
Internal linking: the link building you already own
The cheapest lever in the entire discipline, and the one most SaaS sites have never deliberately pulled. How authority moves through a site, where it gets trapped, and a two-week audit that usually finds it.
Architecture · 12 min
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